Long ago I did something that put me on the email mailing list for Folgers Coffee. It’s one of those things that I tolerate in my in box rather than read or unsub from. However, the subject line in today’s email was compelling (to me) because it led me to believe there was a coupon…
Monthly Archives: June 2011
Niche and Virtual Assistance
I have been immersed in the VA industry for over 6 years now. The conversation about niche is a perpetual one. There are “techy VAs”, “social media VAs”, VAs that only work with coaches and consultants, VAs that only work with millionaire business owners, VAs that only work with start ups, VAs that only work…
You are what you eat: Business Edition
I can’t decide what fiction to read next so I am tackling a new (to me) business self improvement book: The Success System That Never Fails by W. Clement Stone. The book is a good one, and here is something that jumped out at me last night: You are subject to your environment. Therefore, select…
Marketing Mix – You have one, right?
Having an online presence for my business has been very, very kind to me over the years. I was telling a VA colleague over the weekend that all of my business over the years with the exception of one client has come my way thanks to referrals or social media and often times the two…
Marketing tip of the day: Tell people who you serve.
In my last post I encouraged you to consciously tell people what you do in your business. Today’s marketing tip is a “Part 2″ to that conversation. It’s important to make sure people know what you do AND it’s equally important that people know who you serve in your business. If you have not discovered…
Marketing tip of the day: Tell people what you do.
This is going to sound like a “no brainer”, but you would not believe how many people forget to tell people what they do in their business. I have had to learn this too – I named my business Maes Consulting years ago and guess what? The name of my business doesn’t give any hint…
New and Aspiring VAs Often Ask:What are small business owners looking for?
As a new / aspiring Virtual Assistant, I would like to know what business owners need help with these days? First, I caution new and aspiring VAs that ask this question a bit. It’s critical that we not ask this question in “cause in effect” mode. What I mean is: Whatever the answer to this…
Working From Home With Kids – Summer Vacation Edition!
There is a sign at my son’s school – I believe it’s created by the custodian – that counts down to the last day of school. When I see that sign I always think of this irony: The staff counts down until summer starts and the parents count down until when the school year will…
Aspiring & New VAs – This workshop will jumpstart your business!
I’m spending quite a bit of time this summer creating curriculum around a brand new workshop that I will facilitate for the first time in August. I speak to new and aspiring Virtual Assistants frequently and a common theme is that they would like to start their VA business with just a client or two…
The Unintended Results of Delegating
I have traveled quite a bit this year, and on my way way home from somewhere I picked up a copy of Inc. Magazine at an airport. I read it cover to cover and promptly got myself a subscription. There is a recent article in the magazine from regular contributor titled: How to Hire an…
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