When you are starting a business it’s difficult to know what to spend money on first. You may need equipment, memberships, certifications, wardrobe, business cards, travel arrangements and more. Everything is important and everything needs to come in its time. This is why it’s critical to have a plan – so everything gets done without…
Monthly Archives: August 2011
Communicating with your audience: Make it a two way street.
I love building an audience of people that like to receive information from me about business – usually information about the Virtual Assistance industry or the marketing software Infusionsoft. What people don’t realize, and what isn’t totally common in the world of business marketing, is that I track the responsiveness of my audience closely. If…
Never Stop Sharpening Your Saw
Today I was up at 4am, on a bus to Chicago at 5:15am, grabbing a taxi at O’Hare at 8:15am and checked in to Infusionsoft’s Customer Tour at 9am where I’m spending the day hanging out in my Infusionsoft application until it’s time to head back to the airport and grab a flight out of…
If you’re currently not working: read this.
It doesn’t matter the State or the industry, a lot of people are out of work. Since I help people start Virtual Assistance businesses as part of my consulting business, I pay close attention to information pertaining to employment. This morning I saw a story on The TODAY Show that talked about how many employers…
Part-Time Businesses Are On The Rise
I mentioned in a prior blog post that I feel there is a need and a desire for part-time business opportunities. Part-time meaning in addition to a full time job. To my delight (but not my surprise) there was an article about the new trend of part-time work options just yesterday. You can read the…
In Business: Time is money so keep it moving.
My son has been in a pre-term infant study at the University of Wisconsin since he was born. He’s 6 now, so we have been through the process of surveys, phone interviews, observations and so on for years. Recently it was time for a check-in, and it came in the form of a phone interview….
Business is like school: Who you hang around with can make a difference.
I wrote a blog post a few months ago that focused on the idea that “you are what you eat” in business just like in life. Today I want to suggest that the advice we got from our parents or teachers when were kids applies to business too: Who you hang around with can make…
Don’t let “no thanks” stop your momentum or enthusiasm
If we are diligently marketing our businesses, it’s important to realize that we will receive a lot of “great, let’s get started” AND a lot of “no thanks” from potential clients. So often we let the “no thanks” replies get us down/slow us down/stop us in our marketing tracks/squash our enthusiasm. It’s important to celebrate…
The Power of Mindset
Did you ever notice that most people choose their words carefully. We strive to be polite and we skip talking about religion or politics whenever possible. We keep it positive. We keep it “real”. We avoid confrontation. However, most people don’t have even half of the same regard for their inner words. I can’t. I…
Really?
I love to educate business owners about Virtual Assistance, but in the span of about 10 days I have had two business owners make bizarre comments about the work of an Assistant: So, do you, like, stuff envelopes for people? You mean you just slap a label on files for people? Clearly, it’s time for…
Follow Jessica!
