Ever since I received my English degree in 1996, I’m convinced I burned out on reading fiction. I still love to read, but when you read and read and read the heavy classics, you need a break. A 15 year break may teeter on excessive, but it is what it is. I have not, however,…
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Networking was something that I avoided for years (what can I say, I’m a little shy in groups of strangers). I have always been very fortunate to fill my business via referral and word of mouth. This good fortune continues, but there eventually came a point when the only I could REALLY grow the business…
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I have owned a business since 2004. At the end of 2009 I created my first vision board. A vision board is putting visual representations of your goals in one place – on a piece of poster board, for example. You can cut out pictures and/or words from magazines, use photographs, find information online, or…
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I recently put the finishing touches on a brand new eBook that is prefect for business owners considering Infusionsoft, new to Infusionsoft or an existing user that’s trying to improve their marketing automation. My new eBook is titled: 4 Secrets To Automation Domination: Stand out and be noticed by prospects and customers as having the…
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We all hopefully think that our expertise is really, really hot information. We also all hopefully think that we are the best in the business at what we do. And, hopefully both are true. However, these days, being the best isn’t enough. People want to know what they are investing in long before they decide…
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I first self published my book Exploring A Career As A Virtual Assistant in 2009. I learned quickly that overall, writing and self publishing a book is a labor of love – it’s not something that will pay off your mortgage most of the time. For me, it was a great calling card as I…
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I talk about permission based marketing a lot. It’s a theme here other blog posts and it’s also a frequent topic when I am talking to clients and prospective clients. Part of the reason Infusionsoft has such a stellar deliverability rate (99%) is due to their high standards around permission based marketing. This is not…
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I speak with many business owners about their plans for marketing with Infusionsoft. I am a visual person and also a full-picture person. By this I mean that I might ask a business owner about other areas in their business that may not pertain to their Infusionsoft needs so that I can better understand their overall…
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