Think of the marketing plan for your business as a bucket. In that bucket you put all sorts of things – examples could be a weekly newsletter, email updates and announcements, snail mail post cards, live networking events, phone call follow ups, interviews, press releases, sponsorships and more. Now, think about all of those things…
Monthly Archives: February 2012
Infusionsoft How-To’s: Text looking HTML emails
HTML emails are beautiful. They are way more visually appealing than text emails. They are also handier if you use Infusionsoft because you can track email activity so beautifully using HTML functionality (tags, metrics, conditional actions…). What text emails DO have going for them is that they feel more “real”. There are many times when…
Infusionsoft How-To’s: Video
Video rules in marketing these days. It has become very easy to shoot simple videos and post them online. In the context of using video in your Infusionsoft application, here is what you need to know about how the magic happens… You can’t host video in your Infusionsoft application for technical reasons. What you can…
Choosing An Email Marketing System That Will Work For YOUR Business
As an Infusionsoft Certified Consultant, people often think I am always going to give them a pitch to use Infusionsoft as their email marketing solution. Those that have actually talked to me about this subject know this isn’t the case at all. Why? Because Infusionsoft isn’t for everyone. Don’t get me wrong, I think it’s…
Marketing Automation: Be Careful Not To Oversimplify The “How”
Marketing Automation is near and dear to me. I love it because I love the idea of “set it and forget it” (putting your marketing on auto pilot). I also know for a fact that consistency is key when it comes to email marketing. Marketing Automation requires planning, prep of a series of follow-ups and…
Tips For Using Your Infusionsoft Application: Options For Prepping Emails
I have been working daily in Infusionsoft applications for nearly a year. Infusionsoft is an amazing software application that I often refer to as: “Fairly easy to use but quite layered – making it feel difficult sometimes.” The layered part is what can make working in the application time consuming which is why more and more business…
Tips For Using Your Infusionsoft Application: Shopping Cart vs. Order Forms
I have been working daily in Infusionsoft applications for nearly a year. Infusionsoft is an amazing software application that I often refer to as: “Fairly easy to use but quite layered – making it feel difficult sometimes.” The layered part is what can make working in the application time consuming which is why more and…
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