Entries by Jessica


3 Things Your Business Needs To Be Successful

I recently read The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo. I liked it and recommend – although I will give you a heads up that it takes organizing to the extreme (thanking the holiday cards you received throughout December before throwing them away and talking to your […]


5 Books To Improve Your Business

I mentioned in my last blog post that I kept a list of all the books that I read in 2016. My grandma used to do this which is where I got the idea. I think she did it so she could keep track of what she had already read. I kept track because I […]


10 Ways To Improve Your Business (and Life!)

Happy New Year! Even though many people say “I don’t make New Year’s resolutions“, I have have never known a business owner who wasn’t at least slightly interested in and willing to shake things up in the new year to improve their business. I too am pursuing a new avenue in my business this year – everybody’s […]


How To “Be Where Your Customers Are”

  My son attends camp every summer and he’s told me that they have a saying there to help everyone be present (and in many of the camper’s cases mourn the loss of technology for a week): Be Where Your Feet Are.  In marketing, we need to “Be Where Our Customers Are”. Where our customers […]

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How To Avoid Conference All-The-Things Syndrome

“When people are obsessed with ideas, they cannot hear anymore.” -David Cancel, CEO of Drift I have just returned from Converted 2016 which is a marketing conference hosted by LeadPages. I missed the conference last year and was committed this time around to making the trip to Minneapolis to check it out. I was not disappointed […]