Earlier this week, I started this conversation about the 7 most important words in Infusionsoft strategy. You can review Part I of this post here.
The first 3 words are: And then what? Here are the remaining 4 words:
What. If. They. Don’t.
We ALL do this sometimes (that includes yours truly): We set up campaigns that are only designed for everyone on our list to buy what we’re selling, when we want to sell it. Here’s the problem with that:
No matter what you do or how supercalifragilisticexpialidocious you and your products and services are, not everyone will do what you want them to do, when you want them to do it. They may respond and/or buy later and they may never do it at all. And that’s ok – I always tell clients that even though there are people in your world that will never buy from you, they just might be your biggest raving fan and referral source on the planet.
Here’s what you need to do:
Prep your strategy in “What if they don’t?” mode. This basically requires that you build in a long term nurture sequence into your strategy.
As you know, Lifecycle Marketing looks like this:
In between “Nurture Prospects” and “Convert Sales” you need a lengthy “And then what?” plan to accommodate those that do not buy. You will also want to do this right around the “Upsell Customers” area and the “Get Referrals” area of your strategy since people may not be ready to buy MORE from you YET or send you a referral YET.
Very Important Note: Do not consider this permission to delay asking for the sale. I know, it’s hard for many of us to ask for the sale and we will joyfully hold off on doing so whenever possible. You still ask for the sale and upsell on schedule (in the perfect case scenario where prospects do everything you want them to do from beginning to end).
There you have it:
“And then what?”
“What if they don’t?”
The 7 most import words in building Infusionsoft strategy.
Agree? Questions? Comments? Share them below!