99% of the consulting work that I do as an Infusionsoft Certified Consultant (ICC) can be accomplished virtually/remotely. I have 4 consulting sessions set up via my GoToWebinar account today, for example. Between webinar technology, bridge conference lines and Skype, there really isn’t a need to leave the office to meet with clients.
Just because you don’t have to doesn’t mean you shouldn’t.
I will be in Chicago later this week working with a client and Phoenix at the end of the month working with another client. Why? Because it makes sense to do so based on the scope of the projects.
Sometimes clients need a day of total and focus on their business. Sometimes clients need your full focus and attention on their business for a long stretch of time. All the time your biggest fans are the clients that you really build a relationship with – and working in person often helps with that process.
Price your road trip consulting packages accordingly and then hit-the-road when it makes perfect sense to do so!
In the last few months I heard two different people talk publicly about providing 10x the value that a customer invests with you. I most recently heard Dan Sullivan talk about this in Success Magazine. While a lofty standard, I love it. It’s a win/win because… If client grosses 10x more than they invested with you they…
Continue Reading »
We meet the business owners that are Infusionsoft-user all stars online all the time. Of course – success stories are what we most want to model (hopefully). However, there is a large segment of Infusionsoft customers that are either not using the software to it’s fullest potential or… …not using the software at all. There…
Continue Reading »
Clarity makes business (and life!) a lot easier to manage. One way to gain clarity in business is to get very clear on who your ideal customer is. This past week I spoke with my colleague, Kerry Cassone. We were talking about Infusionsoft and the importance of quality copy writing. Kerry shared with me an…
Continue Reading »
I am a super fan of Bob Burg – author of The Go-Giver and other great books – fiction and non. Bob does a most excellent job of engaging with his fans and colleagues online. Today, he posted a blog post from a colleague of his that contained the following quote: What are you teaching…
Continue Reading »
I was recently at a coffee shop and I encountered a group of women participating in Mary Kay Cosmetics sales training. There was a presentation leader and clearly everyone was new to the business because she was walking them through how she conducts herself at a home party. As someone that loves marketing and loves…
Continue Reading »
I do not take it for granted that I was able to access the major software update that Infusionsoft rolled out over a month ago. As an Infusionsoft Certified Consultant it was necessary to get acquainted with the updates ASAP so we could be of service to customers beginning at Infusioncon when the updates first…
Continue Reading »
I love (love!) talking about Infusionsoft with people. Clients, potential clients, Infusionsoft users, potential users – it really doesn’t matter to me. If we share a common interest in Infusionsoft and more broadly in marketing automation, we can chat for a long while. I have a little statement that I usually begin or end these…
Continue Reading »
I’m on my way home (literally flying over Colorado as I type) from Infusioncon 2012 (#ICON12) and can’t wait to share my highlight reel with you. Primarily because there was so much great content (which included a little thing called a major software release) and also so you can mark your calendar for #ICON13 NOW!…
Continue Reading »
I have the best gig in the world. I get to talk to business owners every day about their dreams, goals, plans and accomplishments for their business. Then, we take a lot of this information and determine how to turn those things into a reality using Infusionsoft. For a person that reads business biographies like…
Continue Reading »