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10 Ways To Improve Your Business (and Life!)

Happy New Year! Even though many people say “I don’t make New Year’s resolutions“, I have have never known a business owner who wasn’t at least slightly interested in and willing to shake things up in the new year to improve their business. I too am pursuing a new avenue in my business this year – everybody’s […]

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How To “Be Where Your Customers Are”

  My son attends camp every summer and he’s told me that they have a saying there to help everyone be present (and in many of the camper’s cases mourn the loss of technology for a week): Be Where Your Feet Are.  In marketing, we need to “Be Where Our Customers Are”. Where our customers […]

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Content Marketing: How To Figure Out What To Write About

When business owners struggle to create content, it’s usually due to at least one of the following reasons: No time Not a good writer Not sure what to write about I actually think that “no time” and “not a good writer” are simply stories we tell ourselves. You can make time to do anything if […]

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How To Avoid Conference All-The-Things Syndrome

“When people are obsessed with ideas, they cannot hear anymore.” -David Cancel, CEO of Drift I have just returned from Converted 2016 which is a marketing conference hosted by LeadPages. I missed the conference last year and was committed this time around to making the trip to Minneapolis to check it out. I was not disappointed […]

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I Bought Infusionsoft Over The Weekend – Now What?

Some people buy a puppy over the weekend. Some people get a kitten. Some people buy a new car. And anywhere from dozens to hundreds of people buy themselves an Infusionsoft application while attending a weekend business conference. I can understand the allure of buying things at conferences because the pricing is usually super sweet. […]

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Find The Marketing Opportunities Already In Your Database

The optical illusion above is a classic. You can see two very different things depending on how you look at the image. This is how it is in our marketing database – you can see different opportunities depending on how you look at it. Let me explain what I mean… Last week I was at the […]

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5 Email List Building Strategies That Work

  Every so often, when I am talking to business owners about email marketing, I am reminded that it’s really easy to mistake your email marketing software as a tool for generating traffic which in turn grows your mailing list. I can see why this mistake is made – email marketing software companies often say things like: […]

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3 Email Marketing Stats Every Business Owner Must Watch

While every business has their own strategies, goals, and definition of success for their online marketing, there are 3 things that every business owner should be keeping an eye on: Open Rate. Open rate is exactly what you think it is: How many people are opening your email. The reason that this stat is on this […]

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Why It Doesn’t Matter If You Are Not Using 100% of Your Email Marketing Software

  News Flash: Most businesses do not use 100% of the bells and whistles in their email marketing software. It’s usually NOT by design – most customers WANT to use 100% of their email marketing software which I think is a fantastic idea and I encourage any and all business owners to work hard to do so. What […]

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Time Saving Tools To Help With Your Online Marketing

  While creating content is the number one show stopper for business owners who want to implement an online marketing plan, a very close second is lack of time. We all have 24 hours to work with each day and some people figure out how to carve out the time to work on their marketing […]