Infusionsoft Campaign Builder In A Nutshell – Everything You Need To Know To Use The Tool and Not Be Dangerous

True confession: When Campaign Builder came out whenever it came out (I believe it came out around March or April of 2012), I avoided using it. Follow Up Sequences (now called Legacy Follow Up Sequences inside the software) were perfectly adequate, in my book, and that was that. Then one day, I was consulting with…

Attending ICON15? How To Get The Most Out Of The Event

ICON is just around the corner! I have been to many, many ICONs (this will be #5) and I have gone from literally not knowing a soul to knowing a lot-a lot of people attending and facilitating the event. With this in mind, here are my practical tips (in no particular order) for getting the…

Tough (Tag) Love for Infusionsoft Users

Today’s guest blogger is my friend and colleague, Barbara Jones. Barbara knows Infusionsoft inside and out which is why she can give us an in-depth article about Tag Strategies in Infusionsoft. As an added bonus, she also knows how to make the topic interesting! Tag Strategies – who has one? Anyone? No tag strategy? Hey,…

How To Modify Your Data In Infusionsoft

While importing data into Infusionosft is quite easy, most customers are importing early on in their software ownership and “don’t know what they don’t know“. What do you mean you don’t know that “phone 1 number type” is not where you put a phone number? I say this with total sarcasm because seriously: WHO WOULD…

How To Avoid “Land Locking” in Infusionsoft Campaign Builder

You either read the title of today’s blog post and know exactly where I am going because you already learned this the hard way, or you are not aware of this and you will be VERY HAPPY to know about this nuance so you can avoid it. I call it “land locking your goal icons…

How to Build Your List With Infusionsoft, an Attention Piece and a Facebook Ad

Talking to so many business owners, I notice that when asked what they would like to accomplish with their marketing, they often start the story with: I will send people ____ and then and then and then. Stop. What people? Uh oh. Very often, we start our marketing plans with the audience already having showed…

Top 6 Ways to Use a Call-to-Action in Emails

She’s ba-ack! It’s guest blogger Thursday and today’s guest has blogged here before! In 2013 Cheryl Hunt shared a blog post that was all about PPC (pay-per-click advertising). You can revisit that post by clicking here. Today, Cheryl is sharing a post that is all about your “CTA” which is short for Call To Action….

Guest Post: How to Schedule Automatic Email Reports In Infusionsoft

It’s no secret that I wear my 5+ years of Infusionsoft experience with pride and will tell anyone who will listen all about it. However, today’s guest blogger blows that amount of experience working in Infusionsoft out of the water. 10 years, anyone? Today’s guest blogger is my colleague and friend Vania Clark-Butler. She knows…

Secrets of the most successful Infusionsoft customers

If you hang around anything long enough, you see all sorts of fads, habits, and opinions come and go. Having been around Infusionsoft for over 5 years, I have seen plenty: Red and black branding (Do you remember that too?) No Campaign Builder (Said in my “Cheeseburger, cheeseburger, no Pepsi, Coke” voice) Campaign Builder People…

Guest Blog Post: Re-activating an Inactive Subscription in Infusionsoft

There are Infusionsoft experts, and then there are Infusionsoft Experts. Today’s guest blogger – Camille Schieff – ¬†knows Infusionsoft inside and out like I have never seen before. Today, Cami is sharing a post that she originally wrote for her own blog about re-activating an Infusionsoft subscription. For those who have encountered this scenario in…