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3 Email Marketing Stats Every Business Owner Must Watch

While every business has their own strategies, goals, and definition of success for their online marketing, there are 3 things that every business owner should be keeping an eye on: Open Rate. Open rate is exactly what you think it is: How many people are opening your email. The reason that this stat is on this […]

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Why It Doesn’t Matter If You Are Not Using 100% of Your Email Marketing Software

  News Flash: Most businesses do not use 100% of the bells and whistles in their email marketing software. It’s usually NOT by design – most customers WANT to use 100% of their email marketing software which I think is a fantastic idea and I encourage any and all business owners to work hard to do so. What […]

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Time Saving Tools To Help With Your Online Marketing

  While creating content is the number one show stopper for business owners who want to implement an online marketing plan, a very close second is lack of time. We all have 24 hours to work with each day and some people figure out how to carve out the time to work on their marketing […]

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Put A Custom List of Appointments on Your Google Calendar In One Swoop!

  My son attended an app camp this summer at a local high school. Each day they made a simple app and by the end of the week they learned to code something a bit more complex. He wanted his bigger project to have a sports theme, and I personally thought an app to put a […]

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Why I Love Zapier – And Why You Should Too!

  I have been a Zapier customer for a long time. So long that I don’t remember why I signed up for it in the first place AND I think I have an account that isn’t even available anymore (don’t you love when that happens – early adopters get more stuff for less $!). Over […]

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You Probably Don’t Need More Than 100 Custom Fields In Infusionsoft

  Whenever I hear something business related more than twice in a short span of time, I know it’s time for a blog post. For example, yesterday I made my 2nd Facebook live video ever to explain the new hot issue in the email marketing world: DMARC. I will get to crafting a blog post […]

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Good Enough Is Good Enough

  I’m taking a beginner Italian class at a local college. This is my first foreign language class since the required 2 years that I took in college in the 90’s. Back then it was Spanish, and I didn’t really take to it. So when I enrolled in Italian I immediately thought: You couldn’t learn Spanish […]

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Are You Talking To Your Customers or Your Buyers?

  I recently was watching a video on a sales page and I thought: Oh no. No! What I was seeing was a mistake that is so easy to make but so important not to make: The business owner was talking to his customers. You might be thinking: DUH – of course we have to […]

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How To Publish 500 Blog Posts (and Beyond!)

  I have told the story before. The story about the unofficial and unscientific business experiment I decided to conduct in 2012. The experiment was to blog consistently to see if it would really drive more traffic to my website. Blog regularly, watch stats. That’s all. I did both and after about 3 months (this […]

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5 Steps For Writing A Blog Post

I’ve written before that every business should have a blog. In a nutshell, the content that you are creating to live on the Internet forever more is priceless. I know, easier said than done for many businesses. Someone has to set the blog up on the company website, someone has to write content, someone has […]