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Infusionsoft or ActiveCampaign: How To Pick The Best Email Marketing Software For Your Business

Since I’m an Infusionsoft Certified Consultant and an ActiveCampaign Certified Consultant I am frequently asked to compare Infusionsoft and ActiveCampaign as email marketing solutions. The scenario is typically an Infusionsoft customer who wants to move to ActiveCampaign. I can’t recall ever encountering an ActiveCampaign customer who wants to move to Infusionsoft – although I once worked […]

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5 Email List Building Strategies That Work

  Every so often, when I am talking to business owners about email marketing, I am reminded that it’s really easy to mistake your email marketing software as a tool for generating traffic which in turn grows your mailing list. I can see why this mistake is made – email marketing software companies often say things like: […]

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3 Email Marketing Stats Every Business Owner Must Watch

While every business has their own strategies, goals, and definition of success for their online marketing, there are 3 things that every business owner should be keeping an eye on: Open Rate. Open rate is exactly what you think it is: How many people are opening your email. The reason that this stat is on this […]

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Time Saving Tools To Help With Your Online Marketing

  While creating content is the number one show stopper for business owners who want to implement an online marketing plan, a very close second is lack of time. We all have 24 hours to work with each day and some people figure out how to carve out the time to work on their marketing […]

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Why I Love Zapier – And Why You Should Too!

  I have been a Zapier customer for a long time. So long that I don’t remember why I signed up for it in the first place AND I think I have an account that isn’t even available anymore (don’t you love when that happens – early adopters get more stuff for less $!). Over […]

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Good Enough Is Good Enough

  I’m taking a beginner Italian class at a local college. This is my first foreign language class since the required 2 years that I took in college in the 90’s. Back then it was Spanish, and I didn’t really take to it. So when I enrolled in Italian I immediately thought: You couldn’t learn Spanish […]

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Are You Talking To Your Customers or Your Buyers?

  I recently was watching a video on a sales page and I thought: Oh no. No! What I was seeing was a mistake that is so easy to make but so important not to make: The business owner was talking to his customers. You might be thinking: DUH – of course we have to […]

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How To Publish 500 Blog Posts (and Beyond!)

  I have told the story before. The story about the unofficial and unscientific business experiment I decided to conduct in 2012. The experiment was to blog consistently to see if it would really drive more traffic to my website. Blog regularly, watch stats. That’s all. I did both and after about 3 months (this […]

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Rinse and Repeat Your Best Marketing Strategies

Many business owners refer to online marketing as hard. They think it’s too time consuming and the tools needed to make things go are too complicated to use. As a result, many businesses ignore their online marketing altogether. I will concede that online marketing does take effort and using online marketing tools can be tricky. […]

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How To Create Time Sensitive Email Offers

You will have the most success with an offer if: It’s compelling There is good reason to “buy now” I can’t help you in the “make sure people want to buy what you’re selling” department, but I can help you set up your emails so that when the offer is no longer available the links […]