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5 Email List Building Strategies That Work

  Every so often, when I am talking to business owners about email marketing, I am reminded that it’s really easy to mistake your email marketing software as a tool for generating traffic which in turn grows your mailing list. I can see why this mistake is made – email marketing software companies often say things like: […]

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Why you might not be using Infusionsoft to its fullest potential.

I spent much of last week in Arizona consulting at Infusionsoft. There is a program offered periodically called Implementation Accelerator and the purpose of the event is for Infusionsoft customers to come to the office for 3 FULL days and implement, implement, implement with a consultant and a team of people working in creative services such […]

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When the student is ready…

I am always ready to learn although I do not always like being taught. -Winston Churchill Little league baseball just wrapped up this week for my son. The season went a couple of weeks longer for his team because they made it to the championship game. They were the runner-up, and we now have a […]

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7 Habits of Highly Successful Infusionsoft Users

My brain latches on to patterns. In my neighborhood: I know all of the patterns on my block for when garbage bins will show up on the curb at each house every Wednesday, for example. Maybe I need to get a hobby… I observe productive patterns too. Specifically, there are 7 things that all of […]

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Why every Infusionsoft User should be using Marketplace campaigns

I love to make sure everyone knows about the *free* campaigns that are available for download in the Infusionsoft Marketplace. When you access the Marketplace campaigns from inside your Infusionsoft application: …You loop out to the Marketplace but you stay logged into your Infusionsoft application. With the click of a button you can install a campaign […]


GREAT example of a reconnect/upsell/nurture email all in one!

My eyes and ears are always open for new blog post ideas. Today I received an email that caused a giant DING in my head. If you don’t live inside my head (you’re lucky ;)), you would not know that the DING means: BLOG POST!!!!!!! I am a past customer of Fancy Hands – a […]

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10 Things An Infusionsoft Virtual Assistant Can Do For You

While I personally think that every Infusionsoft customer should know at least a little bit about the software, I also think that most – if not all – Infusionsoft customers could use the support of a Virtual Assistant to take care of the very import, albeit ticky-tack, things that need to get done in the […]


8 Other Things You Can Give Away On Your Website Besides A Newsletter

While newsletters can be a great way to stay in touch with your list, it has lost its luster in the compelling department when it comes to creating a successful lead generation strategy. I will say that there is at least one thing even less compelling these days: “Mailing List Updates”. Here are 10 things […]

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A Most Excellent System For Setting Up Campaigns in Infusionsoft

Campaign Builder is “where it’s at” in an Infusionsoft app these days. It’s very much an “intersection” tool – meaning it brings together your CRM, Marketing and eCommerce functions to roll out the…Perfect Customer Lifecycle! Consistant systems work if you work them. I have a System that I follow every time I set up a […]