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How To Bend The Duplicate Checking Rules In Infusionsoft

When a door closes, open a window. If you have spent any time using Infusionsoft you have run a duplicate check of your contact records via Admin => Data Cleanup => Check For Duplicate Contact Records. And you have encountered this list of rule combos: …and you hated all of the options. Hate is a […]

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I Bought Infusionsoft Over The Weekend – Now What?

Some people buy a puppy over the weekend. Some people get a kitten. Some people buy a new car. And anywhere from dozens to hundreds of people buy themselves an Infusionsoft application while attending a weekend business conference. I can understand the allure of buying things at conferences because the pricing is usually super sweet. […]

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3 Email Marketing Stats Every Business Owner Must Watch

While every business has their own strategies, goals, and definition of success for their online marketing, there are 3 things that every business owner should be keeping an eye on: Open Rate. Open rate is exactly what you think it is: How many people are opening your email. The reason that this stat is on this […]

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Why It Doesn’t Matter If You Are Not Using 100% of Your Email Marketing Software

  News Flash: Most businesses do not use 100% of the bells and whistles in their email marketing software. It’s usually NOT by design – most customers WANT to use 100% of their email marketing software which I think is a fantastic idea and I encourage any and all business owners to work hard to do so. What […]

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You Probably Don’t Need More Than 100 Custom Fields In Infusionsoft

  Whenever I hear something business related more than twice in a short span of time, I know it’s time for a blog post. For example, yesterday I made my 2nd Facebook live video ever to explain the new hot issue in the email marketing world: DMARC. I will get to crafting a blog post […]

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What To Do If Your Infusionsoft Application Is Collecting Dust

Why would I spend time writing an article about dealing with an Infusionsoft application that is not being used at all or not being used to its fullest potential? Because not a week goes by that I don’t encounter an Infusionsoft application that is not being used at all or is not being used to […]

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Rinse and Repeat Your Best Marketing Strategies

Many business owners refer to online marketing as hard. They think it’s too time consuming and the tools needed to make things go are too complicated to use. As a result, many businesses ignore their online marketing altogether. I will concede that online marketing does take effort and using online marketing tools can be tricky. […]

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Say What? Important Tip Regarding Test Emails In Infusionsoft Campaign Builder

I work with some clients on retainer which means we generally always have something going on pertaining to their Inbound Marketing strategy. At least I do because I am very often the one working things behind the scenes! This is one of the ways that I learn about a lot of Infusionsoft’s quirks. Not Infusionsoft […]

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Say What? Important Tip About Sending Infusionsoft Broadcast Emails

Have you seen The Breakfast Club? When Anthony Michael Hall’s character Brian tells the story about how/why he ended up in detention? It goes like this… See, we had this assignment, to make this ceramic elephant, and um…and we had eight weeks to do it and we’re s’posed to, and it was like a lamp, […]

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How To See Your Stats On An Email Sent From Infusionsoft Campaign Builder – Plus A Little Known Twist

Over the past couple of years I have come to love a relevant and tidy Infusionsoft Dashboard. When I am creating a Dashboard, I try to use the out-of-the-box widgets that you can select from this button:     …One of those widgets is called “Email”. It’s super handy because you have your email stats […]