New Infusionsoft Training Webinar!

I’ve just returned from our annual end of the school year vacation. This year we went to Europe – England and Italy – and I could talk your ear off for days about all of our adventures abroad. In a nutshell: We had an amazing trip. Look at this photo I took of the Colosseum […]

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Infusionsoft or ActiveCampaign: How To Pick The Best Email Marketing Software For Your Business

Since I’m an Infusionsoft Certified Consultant and an ActiveCampaign Certified Consultant I am frequently asked to compare Infusionsoft and ActiveCampaign as email marketing solutions. The scenario is typically an Infusionsoft customer who wants to move to ActiveCampaign. I can’t recall ever encountering an ActiveCampaign customer who wants to move to Infusionsoft – although I once worked […]

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How To Bend The Duplicate Checking Rules In Infusionsoft

When a door closes, open a window. If you have spent any time using Infusionsoft you have run a duplicate check of your contact records via Admin => Data Cleanup => Check For Duplicate Contact Records. And you have encountered this list of rule combos: …and you hated all of the options. Hate is a […]

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3 Reasons Why You Should Not Use More Than One Email Marketing Software At A Time

It’s very common that I will work with businesses who want to “get back on the horse” with their email marketing and marketing automation in general. Their email marketing software is collecting dust (figuratively speaking) and they want to get back in the marketing automation game so they can do more, make more, and often work […]

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Why Your Business Needs To Be Like A Spicy Smoothie

I am the lead smoothie maker at our house and I must admit I have become quite good at it. Recently I bought my second smoothie maker because I wore the first one out. I’m proud to say that I no longer put things like ice cream in our morning smoothies but I will confess […]

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I Bought Infusionsoft Over The Weekend – Now What?

Some people buy a puppy over the weekend. Some people get a kitten. Some people buy a new car. And anywhere from dozens to hundreds of people buy themselves an Infusionsoft application while attending a weekend business conference. I can understand the allure of buying things at conferences because the pricing is usually super sweet. […]

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Find The Marketing Opportunities Already In Your Database

The optical illusion above is a classic. You can see two very different things depending on how you look at the image. This is how it is in our marketing database – you can see different opportunities depending on how you look at it. Let me explain what I mean… Last week I was at the […]

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5 Email List Building Strategies That Work

  Every so often, when I am talking to business owners about email marketing, I am reminded that it’s really easy to mistake your email marketing software as a tool for generating traffic which in turn grows your mailing list. I can see why this mistake is made – email marketing software companies often say things like: […]

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3 Email Marketing Stats Every Business Owner Must Watch

While every business has their own strategies, goals, and definition of success for their online marketing, there are 3 things that every business owner should be keeping an eye on: Open Rate. Open rate is exactly what you think it is: How many people are opening your email. The reason that this stat is on this […]

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Why It Doesn’t Matter If You Are Not Using 100% of Your Email Marketing Software

  News Flash: Most businesses do not use 100% of the bells and whistles in their email marketing software. It’s usually NOT by design – most customers WANT to use 100% of their email marketing software which I think is a fantastic idea and I encourage any and all business owners to work hard to do so. What […]