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Infusionsoft or ActiveCampaign: How To Pick The Best Email Marketing Software For Your Business

Since I’m an Infusionsoft Certified Consultant and an ActiveCampaign Certified Consultant I am frequently asked to compare Infusionsoft and ActiveCampaign as email marketing solutions. The scenario is typically an Infusionsoft customer who wants to move to ActiveCampaign. I can’t recall ever encountering an ActiveCampaign customer who wants to move to Infusionsoft – although I once worked […]

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How To Avoid Conference All-The-Things Syndrome

“When people are obsessed with ideas, they cannot hear anymore.” -David Cancel, CEO of Drift I have just returned from Converted 2016 which is a marketing conference hosted by LeadPages. I missed the conference last year and was committed this time around to making the trip to Minneapolis to check it out. I was not disappointed […]

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5 Email List Building Strategies That Work

  Every so often, when I am talking to business owners about email marketing, I am reminded that it’s really easy to mistake your email marketing software as a tool for generating traffic which in turn grows your mailing list. I can see why this mistake is made – email marketing software companies often say things like: […]

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Good Enough Is Good Enough

  I’m taking a beginner Italian class at a local college. This is my first foreign language class since the required 2 years that I took in college in the 90’s. Back then it was Spanish, and I didn’t really take to it. So when I enrolled in Italian I immediately thought: You couldn’t learn Spanish […]

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Are You Talking To Your Customers or Your Buyers?

  I recently was watching a video on a sales page and I thought: Oh no. No! What I was seeing was a mistake that is so easy to make but so important not to make: The business owner was talking to his customers. You might be thinking: DUH – of course we have to […]