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Infusionsoft or ActiveCampaign: How To Pick The Best Email Marketing Software For Your Business

Since I’m an Infusionsoft Certified Consultant and an ActiveCampaign Certified Consultant I am frequently asked to compare Infusionsoft and ActiveCampaign as email marketing solutions. The scenario is typically an Infusionsoft customer who wants to move to ActiveCampaign. I can’t recall ever encountering an ActiveCampaign customer who wants to move to Infusionsoft – although I once worked with a business owner who started with Infusionsoft (coming from MailChimp), moved to ActiveCampaign, then moved back to Infusionsoft and last I head was considering a return to MailChimp- so that sort of counts. Anyway…

You would think I would have written an “Infusionsoft vs. ActiveCampaign” blog post many moons ago. I would get a ton of traffic on that post if I did because people are constantly asking about this. The reason I haven’t written a post like this is because the products are so totally different, in my opinion, that it seems weird to compare the two. It would be like comparing a condo with a house. Or DisneyWorld with Six Flags. Or an SUV with a sedan. Yes, they serve the same purpose, but in very different ways. ActiveCampaign starts at $9/mo and Infusionsoft starts at $199/mo – that should be your first hint that we are talking about two very different products! Or, is Infusionsoft overpriced? Hmm…

Want some comparisons? Ok, here we go…

Both systems send marketing emails. Both have a drag and drop, mobile responsive email builder. Both come with starter templates you can use if you wish. And if all you plan to do is send emails whenever you feel like it, ActiveCampaign is the way to go because it’s a far cheaper way to do what you want to do. Until it’s not far cheaper – large lists and heavy email volume can get pricey in ActiveCampaign.

Both systems are a CRM. Infusionsoft calls it Opportunities and ActiveCampaign calls it Deals. Infusionsoft’s Opportunities functionality is older than the hills and doesn’t talk all that much (yes some, but not in ways that customers wish it did which is why many users manage their sales pipeline using tags these days) with Campaign Builder (where most current customers build out automation).

Deals play nicer with Automations (where automation is built in ActiveCampaign) so I think that for what a typical B2C small business owner uses a CRM for, ActiveCampaign is more useful. However, there are nuances that may render ActiveCampaign’s Deals useless to your business – you can’t have duplicate contact records in the system. So a photographer who has one contact at a law firm and therefore puts the same email address in all of the lawyer’s contact records really can’t use this system. Like, at all.

eCommerce – Infusionsoft has it built in and ActiveCampaign does not. But you can plug in solutions like SamCart, Stripe, PayPal, Shopify, and more using Zapier on up to a developer building you a more robust integration.

Yes, both systems have and automation tool and both are very good. Infusionsoft calls it Campaign Builder and ActiveCampaign calls it Automations. I think it takes longer to build more sophisticated automation in ActiveCampaign, but sometimes there are things ActiveCampaign can do that Infusionsoft can’t that makes the extra time needed to build worth it.

Neither system has membership functionality built in but both integrate with good solutions (like Memberium and iMember360/activemember360.

Infusionsoft has landing pages and ActiveCampaign doesn’t. But the Infusionsoft landing pages are no great shakes so I recommend LeadPages anyway.

Infusionsoft has a limit of 100 custom contact fields and ActiveCampaign has no limit – unlimited fields in ActiveCampaign.

Infusionsoft has Company records as well as Contact records. ActiveCampaign only has Contact records. Contact and Company records barely talk to each other in Infusionsoft so most users stick with using Contact records anyway.

Infusionsoft has a quotes feature and ActiveCampaign does not. But ActiveCampaign integrates with solutions like 17Hats using the free level of Zapier.

Infusionsoft tech support – meh. ActiveCampaign tech support is pretty good. Both are free.

Do you get the picture as to why it’s fruitless to write a post comparing the two? They are so different on some many levels.

So, here is what you need to do when you are considering Infusionsoft or ActiveCampaign:

Review your marketing automation plan against the functionality of each software. If you do this, the decision will be clear which solution is best for your business.

Don’t have a marketing automation plan? You need one. It’s as simple as that. 🙂

So you might be thinking: Well, what kind of consultant are you? You are supposed to give people advice so they can make the right decision on this! Yep, that’s exactly what I do with clients. I gather information about what they need, want, are willing to do, and are willing to spend when it comes to online marketing. And then it’s pretty clear what we should do next.

That’s all you have to do, friend: Decide what you need and want for your marketing in your business and then do it.

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