Whenever someone I know has an a-ha in their business or in their life, I end our conversation about it like this: “Now go do!” I studied English in college so I know that this isn’t a proper sentence. But I’ve yet to meet someone that doesn’t know exactly what I mean.
Anything and everything requires action. Moving forward, moving back, playing bigger, playing smaller. Even staying right where you are takes work – more work than moving forward, I’ve found.
My last post was about the importance of strategy. Strategy is the planning. It’s the chicken before the egg. It’s a must. However, equally important is action. In my Infusionsoft world, we call it implementation. It means the same thing – taking the strategy and putting it to work.
I spent last week in Phoenix at the Infusionsoft headquarters. I participated in an event called The 48 Hour Implementation Accelerator. In 48 hours we took a business owner’s big idea and strategized and implemented it over 2 days. I worked with my client to plan and build a Customer Hub membership site, for example. What an amazing experience and an accelerated bird’s eye view of the importance of planning and action in business.
One of my favorite quotes is from the movie The Polar Express: “The thing about trains… it doesn’t matter where they’re going. What matters is deciding to get on.” The same is true in business. You can plan and plan and plan. But you won’t have results until you take action.