I received an email today and as I was scrolling down to find the opt out button because I KNOW I never, ever signed up for this email list, I was fascinated by what I read in the footer of the email:
You received this email because you are a Real Estate Professional or affiliated with Real Estate and made your email address publicly available for the purpose of receiving communications regarding real estate business. This email is sent to you on behalf of a Real Estate Professional, developer, or real estate related service and is a business communication or advertisement.
Uh, say that again? I am on this list because I hold a real estate license in the State of Wisconsin which is public record? This is the thinnest interpretation of permission based marketing that I have ever encountered. This is the same concept as entering all of the names in the telephone book into your mailing list software and marketing to them simply because everyone made their information public record.
Here is the thing that you must commit to if you want to be successful in marketing:
Share your information with people that want to receive it, only with people that want to receive it, and accept that YOU do not get to make the judgement call on whether a person wants to receive information from you. There is no judgement call when it comes to permission in marketing. There is no maybe. It’s a YES or it’s a NO. And the answer comes from the prospect, NOT the business.
http://jessicamaes.com/wp-content/uploads/logo-jessica.png00Jessicahttp://jessicamaes.com/wp-content/uploads/logo-jessica.pngJessica2012-01-16 13:59:562012-01-16 13:59:56Permission Based Marketing - What Does That MEAN?
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