Posts

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How to find “low hanging fruit” in your business

“Low hanging fruit”, in business, refers to the opportunities that are right in your lap. We all have them, and for some reason most of us work about 10x as hard trying to drum up new opportunities rather that focus on the “low hanging fruit”. Here are 3 examples of common “low hanging fruit” in […]

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5 Common Challenges That Using Infusionsoft SOLVES For Small Businesses

New Infusionsoft customers that work with me know that I kick off our first call asking the following question: “How did we get here?” What I mean when I ask that question is: What made you decide to invest in Infusionsoft as your marketing automation solution which led to this training call that we are […]

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You may never run out of custom fields again with this trick!

If you have not realized it yet, you will realize it eventually (or now, as you read this!) We are limited to 100 Custom Fields in our Infusionsoft contact records. This means that you can create 100 fields that are totally created by you – name them whatever you want, place them in the Contact […]

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You Can Too: How to configure My Nav in Infusionsoft

Lately, I have been in a lot of new Infusionsoft applications and experiencing, “You don’t know how handy something is until you don’t have it handy”.   I have “My Nav” configured in my app to meet my needs which means I have it configured to display the links that take me to the spots […]

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You Can Too: How to set up and use Lead Scoring in Infusionsoft

As promised in yesterday’s post, I have recorded a tutorial on how to set up Lead Scoring in your Infusionsoft application! First, watch this video about setting up lead scoring: Then, watch this tutorial about how to use the lead scoring you have set up: What do you think? Are you ready to put this […]

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10 Things An Infusionsoft Virtual Assistant Can Do For You

While I personally think that every Infusionsoft customer should know at least a little bit about the software, I also think that most – if not all – Infusionsoft customers could use the support of a Virtual Assistant to take care of the very import, albeit ticky-tack, things that need to get done in the […]

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You Can Too: How to pass hidden contact information from a broadcast email to a web form or landing page

In yesterday’s post I talked about how you can pass contact info from a broadcast email to your web form, landing page, order form or shopping cart. Today, I am going to show you one extra trick that allows you to keep the info you’re passing hidden. Check out the video below:     In […]

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Healthy Habits For Your Emails

How perfect that we were able to break down the new Infusionsoft infographic about being successful with your emails lists into 4 parts – wrapping up the week with the final step: forming “healthy habits” for your email lists. Here are some healthy habits to form around taking care of your email list(s): Consistent follow […]

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The Unwritten Rules of Email Marketing

I think good marketing looks easy. I guess good anything looks easy. But I promise you: it takes some work. Nothing you can’t handle, but some work all the same. We are continuing the discussion of email best practices this week – dissecting Infusionsoft’s new email infographic as we go. Today we’re going to talk […]