Posts

5 Steps For Writing An eBook For Lead Generation

I just reviewed the cover art for my 5th eBook that I have written this year. I find that eBooks are an awesome lead generation tool, and I recommend creating an eBook to people all the time. However, people hear “write a book” and they often look at me like: Get real, Jessica! Or, they […]

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8 Other Things You Can Give Away On Your Website Besides A Newsletter

While newsletters can be a great way to stay in touch with your list, it has lost its luster in the compelling department when it comes to creating a successful lead generation strategy. I will say that there is at least one thing even less compelling these days: “Mailing List Updates”. Here are 10 things […]